Iroha Nature was awarded as Highly Commended with the Cleansing Strips Detox, in the category of Best New Skin Care Product at the prestigious Pure Beauty Awards. The award represents a valuable international recognition within the beauty sector and the classification of our cleaning strips as a recommended product.

The award ceremony was held at the Savoy Hotel in London, where the most innovative beauty launches of the last 12 months were honoured, and Iroha Nature attended with two nominations: our Black Tissue Mask Detox, in the category of Best New Face Mask and the Cleansing Strips Detox as Best New Skin Care Product.

The nominations were determined by a jury of experts in the sector and considering qualities such as the effectiveness of the treatments and their presentation, while the final decision was taken by readers of the publication Pure Beauty, among which are customers, distributors and advisers. Thank you for choosing us!